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Proximity

A place-based approach to sustaining wild seafood starts with knowing where your seafood comes from and forming a long-term, mutually sustaining relationship with that place. The lynchpin of this new model is proximity: physical and psychological intimacy with the marine ecosystems that produce wild seafood.

Everyone can practice proximity, whether you live just beyond the breaking waves or a thousand miles inland.  Wherever possible, shrink the geographical distance from port and plate and shorten the links in the supply chain between catcher and consumer. Where that’s not possible, form a deeper awareness and appreciation of the ecosystems that produce the wild seafood you enjoy.